Franciscan Media: More than Meets the Eye...
St. Anthony Messenger has been the core of our Franciscan province’s media-evangelization ministry for well over a century. In recent decades, other forms of evangelization have come and gone here—most notably our wildly successful presence in the parish services market through Catholic Update and other products, which we sold to Liguori Publications last year. It was a strategic decision on our part to devote ourselves exclusively to you, the individual reader, who has always been at the heart of our mission.
With you in mind, we continue to grow book lines (Franciscan Media Books and Servant Books) and remain devoted to growing our social media outreach to an even broader group: those seeking online resources to grow their faith. That builds on the foundation of our AmericanCatholic.org, one of the nation’s principal Catholic websites. We also have a team developing apps for smartphones and enriching all our other media.
My point is that we publish St. Anthony Messenger elbow to elbow with colleagues in other media efforts. We all work together helping to identify strong authors, inviting some of them to cross over from writing a book to writing a magazine article and vice versa. Or an author might sit for an interview for this magazine’s digital extras while in our studios recording an audiobook.
Our social media outlets can tell more people about our books or magazine. Whatever the medium, we work for a common cause: to spread the Good News far and wide. Franciscan Media is a powerhouse of talent and commitment to the mission of the Catholic faith, in the Franciscan spirit.
This blog was taken from my column “Backstory.” To subscribe to St. Anthony Messenger, click here.